The nine-week long global content summit for marketers by marketers will feature keynotes from industry experts, case studies from top brands and product launches
CHICAGO – September 9, 2020 – Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, today announces Signals 2020, a nine-week virtual conference featuring industry leaders, panel discussions, interviews, product launches, demos and more. The virtual conference begins September 15 and concludes November 12. Marquee keynote speakers include Seth Godin, Jay Bear and Cynthia Marshall. The event will be emceed by Mötley Crüe drummer, Tommy Lee, and American internet personality and actor, Brittany Furlan-Lee. The husband and wife duo will be featured in a series of comedic promotional videos for Signals 2020.
"2020 has been absolutely nuts and every day brings every one of us a new unexpected challenge. As B2B marketers rush online to produce a deluge of horribly boring virtual events we knew Cheetah Digital had an opportunity to entertain as much as educate,” said Tim Glomb, VP of Content and Data at Cheetah Digital. “Tommy Lee knows nothing about technology but he's sold over 100 million records - everyone knows he's the bad boy of rock. Brittany Furlan-Lee was named one of the most influential people on the internet by Time Magazine and had the highest Vine follower count of any female on the platform. She's hysterical and tech-savvy while Tommy is a fish out of water, but he’s a great sport about it. Having them in our Signals 2020 promotional content is unexpected, incredibly funny and certainly not your typical B2B virtual event. This is NOT a series of "Business 2 Boring" Zoom meetings. Far from it.”
The Signals 2020 content series provides attendees with the flexibility to tune in according to their schedules. Content will be released every other week over the course of nine weeks with more than 20 speakers and 30 sessions, most followed by live Q&As. Content will be made available on-demand for any attendee unable to join the live session. In a variety of formats, sessions will explore how markets can accelerate their digital transformation in this rapidly changing world. The conference will deliver relevant and insightful keynotes and breakout sessions from leading brands and top minds in the marketing industry on five tracks: digital transformation kick-off, data acquisition and enrichment, data-driven engagement, omnichannel loyalty, and personalization.
“With a global pandemic and civil unrest, 2020 has been one of the most challenging years for marketers. The tactics and strategies necessary for developing loyal customers have changed, meaning marketers must be more data-driven than ever,” said Cheetah Digital CMO, Richard Jones. “To support marketers, we rounded up the best and brightest in the industry to share their stories and successes. We also took great strides to elevate the production value with interesting and unique locations for most of the content. We will be sharing real-world case studies on using zero-party data, personalization, building trust and creating loyal customers. Our goal is to equip attendees with ideas, strategies and best-in-class technology to not only help their companies survive, but thrive.”
Speakers for Signals 2020 include:
- Seth Godin, American Author
- Cynthia Marshall, CEO of the Dallas Mavericks
- Jay Baer, Author and marketing expert
- Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester
- Emily Collins, Principal Analyst and Research Director at Forrester
- Shar Vanboskirk, Vice President and Principal Analyst at Forrester
In addition to keynote speakers, Cheetah Digital clients like Bowtech, Outback Steakhouse Parent company Bloomin’ Brands, Walt Disney, Salling Group, Estee Lauder, Meredith, &Pizza, British Gas, SeaWorld Parks & Entertainment, Bass Pro Shops and a few premier sports leagues - just to name a few - will be highlighting their work and expertise through interviews and panels. Cheetah Digital will also be announcing a new solution for the Cheetah Digital Customer Engagement Suite that will completely change the way marketers interact with their consumers.
To learn more and register for Signals 2020, visit cheetahdigital.com/signals.
About Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com.
BLASTmedia for Cheetah Digital