Chicago grocer launches mobile loyalty programme
The Chicago-based upscale grocery chain Potash Bros. Markets has become the first MobileLime merchant in Chicago to offer its customers savings and rewards through their mobile phones.
The deployment of the MobileLime system at Potash Bros. apparently marks the beginning of MobileLime's national expansion as it moves beyond its existing merchant base in Boston, MA.
Through MobileLime, Potash Bros. is able to communicate offers to customers before, during and after each purchase transaction, potentially influencing buying behaviour at the point of sale. Through text messaging and e-mails, shoppers enrolled in the Potash Bros. programme are told about special sales and events.
Better data And, as a result of the system's recent implementation, Potash Bros. is also improving its customer database because the programme now guarantees valid mobile phone numbers for participating customers.
According to Art Potash, owner and vice president for Potash Bros. Markets, "The service offers quality-focused customers more savings and convenience by providing up-to-the-minute alerts and shopping information about new products, in-store events, sales and promotions."
How it works Rather than issuing a typical membership card or number, MobileLime turns a shopper's mobile phone number into their unique identifier for the loyalty rewards programme. The cashier simply enters the member's mobile phone number at the check out, and the shopper receives any appropriate item-level savings toward their purchases in real-time.
In the Potash Bros. Mobile Rewards programme, members can opt-in to receive weekly e-mails, interest-oriented text messages, event alerts, special offers and savings on a selection of items every week.
MobileLime also gives Potash Bros. the ability to track and understand its customers' purchasing preferences, customise special promotions, and send real-time offers to improve the customer's overall shopping experience in-store. There is no enrolment fee.