The Science of Growth Hacking and How to Succeed in the Services Business
The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community.
Today’s Guest is Didi Azaria, CEO Workiz, an Austin based company with offices globally that enables growing field service businesses to triple their profitability by outperforming larger competitors using AI, bots, and unified communication technology.
As a person, Didi is a “Growth Hacker, Inside Sales Expert, Startup Builder and Investor.” We cover each of those topics in this interview and you will be amazed to hear the insights shared by Didi as he recounts the inspiration for Workiz and the way he has steadily built the company on the “science” of growth hacking.
We talk about how to add operational efficiency in a category of service businesses that often see growth constrained by daily bottlenecks. Didi shares his unique philosophy about the Science of Growth Hacking and shares multiple practical examples of growth hacks that any business can apply for success. I took away a few of his tips to help Wise Marketer unlock additional growth, and you can too.
We cover the intersection of growth hacking and the startup world, unified communication technology, and how Workiz is bringing a certain democratization of growth hacking to the SMB service industry world.
This conversation is not only interesting and entertaining but equates to free business consulting to anyone who owns a service business.
Time Stamps for the Time Starved:
- 2:37 – Didi’s Favorite Non-Fiction Book
- 4:55 – Workiz Profile
- 12:48 - Growth Hacking as a Business
- 15:59 – Growth Hack Examples
- 17:18 – See a Demo or Get a Demo?
- 21:18 – The Intersection of Growth Hacking and Startup Work
- 22:47 – The Democratization of Growth Hacking
- 27:15 – The Second Internet Revolution
- 31:04 – Seth Godin and the Talking Dog