The third episode of Coffee with Comarch Loyalty features Devin Miller, who has been creating amazing digital experiences at ExxonMobil for the past 15 years. Watch the episode now to discover how the brand pivoted its loyalty strategy, how customer experience trends in fuel retail are inspiring their innovations, and how Exxon differentiates itself in a narrow market.
And don't forget to stay around until the end for the "10 Under 1 rapid fire questions!" to see how Devin Miller really feels about loyalty when he's under pressure from the clock and Bindu Gupta!
About Coffee with Comarch
Coffee with Comarch Loyalty is a vodcast featuring brand and retail loyalty experts from both household-name brands and up-and-coming companies. Take a quick coffee break and tune in to hear from experts like Salim Holder, CEO & Co-founder of 4th Ave Market, the largest black-owned hair & beauty supply online store; Patsy Rey, who has spent nearly 30 years fostering customer loyalty at Enterprise Holdings; and more!
New vodcast episodes will be released once a month and will cover topics including how to be a memorable brand in a pandemic, the biggest challenges of loyalty programs today, the changing in-store experience, and how to get the most out of loyalty programs.
Bindu Gupta, Head of Loyalty Strategy Consulting, Comarch and host of the "Coffee with Comarch Loyalty" vodcast, shared this at the outset of the series:
"From the impact of the pandemic on customer loyalty to insider stories from loyalty program managers, our new vodcast series is perfect for anyone who wants to learn more about some of the most successful loyalty programs and the strategies behind them. We plan to offer listeners behind-the-scenes insights, trend analysis, and much more from experts who are passionate about the power of customer loyalty … all during your coffee break."
Recommended Read: Driving Loyalty With Mobile Payments in Convenience and Fuel Retail