Executive interview with Beth Weiner, CEO and President, Americas, Comarch
At CRMC 2026 in Texas, Wise Marketer CMO Aaron Dauphinee sat down with Beth Weiner, the newly appointed CEO and President Americas for Comarch, for a candid conversation about the latest developments at one of loyalty marketing's most notable providers.
Comarch is a global technology powerhouse with deep roots in loyalty programs serving the travel, gas, and convenience sectors. Comarch’s global client base is heavily populated with notable brands and the company has made significant headway in the US market.
In her new position, Beth is tackling the challenge to achieve further penetration into the US market. With a career background rooted in loyalty strategy rather than technology platforms, she brings a distinctive perspective to her new role. She is parallel processing an immersion with the technology product while simultaneously helping her team understand what brands need most from a loyalty partner.
In this quick interview, Beth shares what her first 90 days at Comarch have felt like, why CRMC was an energizing environment to experience through a technology vendor lens for the first time, and what's on the horizon for Comarch in the US market, including meaningful advances in AI that she promises will be tangible, not just talking points.
If you haven't been paying attention to Comarch, now is a good time to start.