We’re pleased to announce that Comarch has been included in the recent “Now Tech: Promotions and Offer Management Providers, Q3 2021” report by Forrester, one of the top market research companies that share insight on the current and potential impact of modern technologies on the business environment.
As the title suggests, the report provides an overview of promotions and offers management solutions provided by 34 different vendors, all of which vary in terms of size, geographic presence, technological capabilities, business strategy, and market focus.
Comarch, recognized as one of the Large Promotions and Offer Management Providers, has been placed in the “loyalty standalone” and “loyalty embedded” functionality segments. We believe this is because our company delivers a wide range of promotion and offer management tools as part of our comprehensive customer engagement platform called Comarch Loyalty Management (CLM).
The solution allows you to design and run targeted promotions (based, for example, on coupons), create personalized product offers, use on-site promotional messaging, and incorporate advanced reward and recognition strategies. It also enables you to include promos and offers that are fully dynamic and AI-generated (not rule-based).
With its many easy-to-navigate dashboards and out-of-the-box reporting and fraud prevention features, CLM makes a robust solution that can help companies efficiently track promotions performance, build stronger customer relationships and increase brand awareness.