Points4Purpose launches the first card linked community based loyalty program in the region.
Community Rewards™, a community based, cause related loyalty program and the first program of its kind in the United States, officially launched on November 20, 2024 in the Miami market. With over 7,000 online and bricks and mortar stores active on the platform, CommunityRewards™ is on a mission to transform everyday spending into opportunities for both personal fulfillment and charitable giving.
The program features a multi-merchant model using card linking to identify members and deliver rewards earned by patronizing participation retailers. Members earn points that can be exchanged for cash or directed towards meaningful local community charities. The Program empowers participants to unite with complimentary businesses and, in so-doing, drive outcomes for all stakeholders, members, businesses and community.
The power behind Community Rewards is Points4Purpose, a purpose driven, customer centric technology company that utilizes Artificial Intelligence and encrypted cardlinking technology to support program operations. The company is partnering with the Miami Beach Chamber of Commerce (MBCC) and the Women’s Chamber of Commerce of Miami-Dade County (WCC) to enroll local businesses into the CommunityRewards™ program.
Points4Purpose is also a founding sponsor of World Loyalty Giving Day, with the inaugural event coming up on December 3, 2024.
In the official press release, James Trocme, Chief Operating Officer at Points4Purpose said “CommunityRewards™ is delivering a first-of-its-kind program that infuses micro-charitable donations into regular, everyday financial transactions. The CommunityRewards™ platform is designed to make it easy for businesses, charities, and shoppers to join without expensive IT integration typically required. Simplicity is the key to scaling. We are utilizing cardlinking technology which leverages existing payment infrastructure and eliminates the need for physical coupons, loyalty cards or additional steps that slow down the checkout process and dissuade customers from joining. Members simply connect their preferred credit or debit card to their CommunityRewards™ Member ID, select their preferred charity and the percentage of cashback they wish to donate. And just like that, shoppers can simultaneously begin earning cashback on qualifying purchases while supporting their favorite cause.”
With over one million U.S. registered charities on the CommunityRewards platform, the program is launching in Miami with four featured charities that support women, health, animals, and childhood education. Community Rewards is partnering with Miami-Dade Animal Services, JuanFe Foundation, 305 Pink Pack and the Miami Beach Chamber Education Foundation as its local spotlight charities for the launch.
Over the past 12 months, Points4Purpose has invested in excess of $1 Million into the platform with the goal of merging everyday financial transactions and charitable giving into a one-stop, integrated mutually beneficial ecosystem, enabling businesses big and small to participate.
“The plan is now to bring the local Miami business community on board through strategic partnerships with local partners like CBS News Miami and a comprehensive 360 integrated marketing campaign that drives visibility and scalability” Trocme said.
The program features the tagline "How do you Cashback. Giveback?" and is showcasing the benefits of its innovative platform from the perspectives of a local business owner, shopper, and charity. Awareness is being created through multiple digital channels, social media, influencer marketing initiatives, paid media partnerships, and proactive earned media initiatives.
The program mechanics are designed to be easy to understand for everyday consumers. People wishing to participate simply need to visit Miami.CommunityRewards.store or scan the brand’s unique QR code with a Smartphone to view a simple membership form.
Members link a debit or credit card and can then begin to earn cashback on qualifying purchases. Participating merchants typically offers members between one to five percent cashback on every purchase. Members can use cashback for future purchases and can designate a specific charity they want to support.
There are multiple launch events planned during the month of December including a Grand Launch Party on Thursday, December 12, 2024 at Urbanica Hotel rooftop pool deck & lounge located at 803 5th street in Miami Beach’s South of Fifth region. Business leaders, influencers, media, and charity partners are all expected to attend.
