ConocoPhillips launches fuel loyalty programme

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By: Wise Marketer Staff |

Posted on June 28, 2003

ConocoPhillips launches fuel loyalty programme

The US-based integrated energy company, ConocoPhillips, is to roll out its new 'TankBank' customer loyalty programme at a number of 'Conoco' and 'Phillips' branded company-operated and channel partner stores.

The TankBank loyalty programme combines fuel purchase savings at the pump with in-store promotions at the point-of-sale. The system itself will use OptiPlex point-of-sale (POS) technology and services supplied by Dell, and uses AutoGas REGAL EPoS software, which is an open architecture operating system that powers dispenser control, card readers, cash acceptors, and the ConocoPhillips Credit Card network.

ConocoPhillips chose Dell as the POS system supplier and service provider due to both affordability and quality. "Dell's flexibility and interest in our overall business made them the preferred choice," noted Jim Macari, director of strategic planning and innovation for ConocoPhillips.

Fast implementation Dell already has a long-standing relationship with AutoGas because of its ability to mass-produce and install specific hardware and software configurations for each application. Delivery times are also reduced as the boxes can be shipped pre-configured direct to client sites.

ConocoPhillips also praised Dell's focus on industry standards, which allows Dell to implement, integrate and manage computer systems across multiple locations with a relatively low cost of ownership.

For additional information: ·  Visit ConocoPhillips at ·  Visit Dell at