Advertisers can now use Coolsavings' coupons to drive their online customers into bricks and mortar stores to buy their products.
Online incentive marketing company, CoolSavings, is marketing its Coupon Technology Solution to advertisers, who will be able to use it to provide their customers with printable coupons from their websites, e-mail messages and banners. Coolsavings' coupons are designed to drive online traffic into bricks-and-mortar stores, and its site has more than 16.5 million shoppers among its registered members.
According to the Promotion Marketing Association (PMA) Coupon Council (August 2001), 330 billion coupons were distributed last year, of which some 4.5 billion were redeemed. Eight out of ten Americans use them. Other research from the Valentine Radford iCustomer Observer, an online research study taking the pulse of e-commerce, has reported that "55 percent of online consumers prefer getting coupons from the Internet rather than newspapers or traditional mail."