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CORA Group Announces Acquisition of the Carlson Marketing Enterprise Loyalty Platform from Kognitiv

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By: Wise Marketer Staff |

Posted on July 10, 2024

  • Includes enterprise technology, customers and employees
  • Revives iconic brand in loyalty marketing
  • Grows CORA’s Loyalty Solutions Businesses and Capabilities

WARMINSTER, PA, - JULY 2, 2024 -- CORA Group (“CORA”), an operating portfolio of Jonas Software, a subsidiary of Constellation Software Inc., is pleased to announce the acquisition of Kognitiv’s Enterprise Loyalty Platform (ELP). This acquisition elevates CORA’s loyalty solutions to a leadership position within the loyalty technology industry, expanding its portfolio to include enterprise loyalty program management solutions on a global scale. The newly acquired entity will operate as “Carlson Marketing Solutions,” reviving its original brand identity from its founding in 1938 until it was acquired by AIMIA, Inc. and then subsequently by Kognitiv.

The ELP efficiently manages high volumes of complex transactions while enhancing program value, personalization, and targeted customer experiences. Serving over 50 million loyalty program members in 30 countries, ELP enables its clients - including multinational banks, retailers, and travel providers - to increase customer lifetime value through a robust system that manages thousands of transactions per minute globally, coupled with advanced data sciences and customer marketing services. The transaction
also includes the Air Miles Reward Program, the largest coalition loyalty program in the Middle East. As part of this transaction, CORA will be integrating more than 100 new employees from Kognitiv across North America, APAC and EMEA. Denis Brosnan, Portfolio Manager at CORA, will serve as CEO through the transition, ensuring a seamless integration and continued leadership.

“We are thrilled to welcome Carlson Marketing Solutions into the CORA family,” said Brosnan. “These
solutions align perfectly with our goal of offering comprehensive loyalty management software solutions to our customers, coupled with vital services supporting key clients. The hallmarks of the Constellation family, which includes our ‘buy-and-hold-forever’ business model and commitment to software company operational excellence, will bring strength, stability and innovation to the clients of these enterprise and service platforms, while providing career development opportunities for our new employees. We are honored to be the stewards of the Carlson Marketing brand henceforth and forever.”

Tim Sullivan, CEO of Kognitiv, also expressed his enthusiasm about the acquisition, “We are excited to see ELP and Air Miles join forces with CORA, the owner of our long-term fulfillment partner, RewardOps, and to continue our mutually beneficial partnership. This transaction will enable Kognitiv to deepen its focus on data activation technologies, while ensuring continuity of access to the Enterprise Loyalty Platform and RewardOps for our customers. We believe this partnership marks a significant milestone in our journey and presents numerous opportunities for growth and innovation.”

Full official press release can be found here.