Coupons Inc. gets injunction against counterfeiters

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By: Wise Marketer Staff |

Posted on February 16, 2004

Coupons Inc. gets injunction against counterfeiters

In the US, the war against the counterfeiting of consumer-printed online coupons has progressed a little further, with the Federal Court issuing a ruling which protects the copyright of consumer-printed online coupons.

The consumer-printed coupon marketing and technology firm, Coupons Inc., has won a ground-breaking, permanent injunction against counterfeiting of its coupons, providing the company with another means to fight coupon fraud.

Coupons Inc. won the permanent injunction and final judgment based on claims under federal and state laws, including the Digital Millennium Copyright Act, which addresses copyright protection of materials in digital form, including materials distributed via the internet. The ruling of the US District Court for the Northern District of California, one of the first of its kind, bars the defendant from further illegal activity in violation of Coupons Inc.'s legal rights.

"This ruling validates our assertion that the unique features of our coupons, combined with the many security features built into our systems, make them one of the most fraud-resistant coupons available in any medium," commented Coupons Inc. CEO, Steven Boal, after the judgement. "Although counterfeiting is rare, this gives us another tool with which to go directly after counterfeiters, and to permanently shut them down and seek damages."

Coupons, Inc. provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. The firm's core couponing and e-mail marketing services offer a flexible online marketing solution to complement offline programmes. Coupons, Inc. clients and licensees currently include ConAgra Foods, Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Dial Corp., Pfizer, Wyeth Consumer Healthcare, Valassis, and News Corporation's News America Marketing.

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