CRM to dominate IT investment in 2002

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By: Wise Marketer Staff |

Posted on June 10, 2002

More than a quarter of European companies will invest in a CRM solution during 2002 according to a six-country survey of IT spend and trends conducted jointly by Datamonitor and PeopleSoft.

Almost a third of the 200 survey respondents said that customer relationship management (CRM) is the most prominent area for IT investment in 2002. Another 22% see application integration as a key investment area, while enterprise service automation, enterprise resource management and supplier relationship management were seen as less important.

Regional spending
Geographically, the breakdown for companies seeking to implement CRM solutions is as follows: