This week’s CRMC #TBT Interview Series features a brisk take from Erica Hood, Director Global Loyalty, The North Face. In the same way she might attack a mountain trail, Erica makes some strong points about what it takes to redesign and optimize a loyalty program. You’ll enjoy her clear understanding of the value of data and always looking at your program structure through the customer’s eyes.
We hope you enjoy the thoughts and perspectives shared by speakers, sponsors, and attendees of CRMC 2022.
