CRMC #TBT Interview Series: Erin Malone at Free People Shares How to Understand the "Why" Customers May Want It

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By: Bill Hanfin, Wise Marketer |

Posted on March 14, 2024

Director of Digital Strategy, Erin Malone, at Free People is joined by Pam Erlichman, Chief Evangelist at Jebbit in this weeks interview share. The two talk about getting to the next level of insights beyond the inferences you can make with zero-party data about your customers. Erin and Pam both outline how they've come together to be able to understand more than what customers are shopping for - purpose for having the product (ie. a pair of jeans) and problems they encounter finding the right fit.

Make sure you're at CRMC (https://www.thecrmc.com/) this year for even more great insights that expand our scope of possible with customers.