Incendio's Jenn McMillen Shares Why Subscription, Gamification, and Engagement are Sticking Around
This week's CRMC #TBT Interview Series feature comes from Jenn McMillen of Incendio as she offers up why brands holding on to just a traditional loyalty model aren't going to make the cut. It's time to focus on upping engagement with your members, which may incorporate gamification, and may also include taking a closer look at if a subscription model could help too.
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