Are Friendships Causing You to Undervalue Your Customers: Kalina Deng at Reckitt Offers a Perspective for this Possibility
Our feature for this week's CRMC #TBT Interview Series showcases an interesting perspective from Kalina Deng, Global Product Manager, Reckitt on changes in customer purchase behavior when supply is limited or their access is restricted. Will you witness a rising-up of friends or social contacts making purchases for your customers? Yes or no, how will you know for sure?
We will continue our spotlights from CRMC 2022 for a few more weeks but did want to share that registration for CRMC 2023 has opened! Click here for quick access.