Lisa Erickson, Senior Director of CRM & Loyalty for Sleep Number Cuts Right to the Chase on What Customer's Expect
Sleep Number's Erickson keeps it short and sweet in this week's CRMC #TBT Interview Series feature. She succinctly gets to the leading expectation of customer's, which is that we know them. Providing individualization is often talked about but not nearly as often delivered consistently ... especially across multiple channels of interaction.
We will continue our #TBT interview series through the month of March so keep tuning in each week.