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CRMC #TBT Interview Series: This Throwback is an early Tuesday with Allison Ferguson at Honda

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By: Wise Marketer Staff |

Posted on December 19, 2023

The "T" today is for Tuesday not Thursday! We're making sure you get to great insights before this week fills you up with holiday buzz and being too busy.

Honda's stepping up their loyalty game and their Head of Customer Loyalty, Allie Ferguson, shares with us a her obsession. She sees collaboration between brands and between brands and their customers as strong means for generating mutual value.

Wise Marketer is going to take a holiday break but join us again in January as we pick back up and bring you great perspectives from a few more of the leading brands and marketing services providers that attend CRMC.

Happy holidays!