CRMC #TBT Interview Series: Valvoline's Jake Lestan Talks about Data as a Loyalty Currency

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By: Bill Hanfin, Wise Marketer |

Posted on March 13, 2024

Jeff Fromm, Contributor at Forbes, tees up some great insights from Jake Lestan, Senior Director, Consumer Engagement at Valvoline. Collecting data on vehicle use is quickly becoming the norm and Jake talks about being proper stewards of that loyalty currency. Brands that will be leaders in loyalty have a reciprocal approach and mindset to formulating the data they have on customers and providing helpful insights back to enhance their experiences and interactions.

There are more brand stories to come that remind of us of the great content from last year's CRMC (https://www.thecrmc.com/).

Make sure you hear them first hand this year. See you in May!