Cross-Cultural Marketer and Former CEO Chairs CMO Council Advisory Board in Europe

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By: Wise Marketer Staff |

Posted on December 15, 2022

The CMO Council has appointed Ricardo Oberlander as Chairman of CMO Council’s European Advisory board. According to the company's press release, Ricardo is "the epitome of an accomplished, cross-cultural marketer who graduated to the CEO role of a major consumer products company."

Oberlander, a Brazilian national, most recently served as President & CEO of Reynolds American after holding a range of senior marketing and regional leadership roles at British American Tobacco, which has operations in 180 countries.

Read the Full Press Release here.

About CMO Council

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000-plus members control approximately $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 65,000 global executives in more than 110 countries covering multiple industries, segments and markets. For more information, visit

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