Customer Strategy Network set to build best practices
A new UK-based consortium has been set up to allow marketing experts from different countries to share their experience and local market knowledge in a non-competitive environment.
Earlier this month, inaugural meetings of the Customer Strategy Network (CSN) were held in the UK. The CSN is an international consortium of independent marketing experts who will be able to share experience, local market knowledge, best practices and distinct points of view, to bring an exceptional level of strategic guidance and operating support to consumer-facing organisations around the world.
Non-competitive exchange According to UK-based founding member, Mike Atkin, president for MJA Associates, the network's membership already spans seven key economic regions around the world, and covers marketing disciplines including relationship and loyalty marketing, direct marketing, customer relationship management, and data analytics.
The group was founded on the pillars of solution independence, cross-border understanding, and support of delivery and measurement of strategies created by its members, and serves a range of objectives including acquisition, retention, loyalty, performance improvement, and promotional campaigns.
Membership by invitation The network operates on an invitation basis and expects to expand its membership over time. Atkins has recently reviewed and benchmarked over thirty global loyalty software platforms and completed evaluation studies of capabilities on behalf of programme operators in the USA, UK, South Africa and Russia.
Bill Hanifin, managing director for US-based CSN member, Customer Growth LLC, concluded: "The demand for top level marketing solutions is growing in most countries around the world, including in several emerging markets. As a result, organisations are demanding the highest quality marketing strategies, regardless of the size of their market."
(Although not yet launched at the time of this article's publication, the network's official web site will be at CustomerStrategyNetwork.com.)