Customology Named 2020 Asia Pacific Loyalty Champions

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By: Wise Marketer Staff |

Posted on June 26, 2020

Customer growth and loyalty agency, Customology, have been awarded the ‘Regional Loyalty Champion Award for Asia Pacific’ in the 2020 Global Loyalty Magazine Awards.

The award was presented in London this week, in which almost 400 loyalty professionals from around the world were in attendance. “It was a really inclusive event that united the loyalty community” said CEO of The Loyalty Magazine Awards, Annich McIntosh.

Customology GM, Michael Barnard added “we are absolutely thrilled to receive this global award. It is a testament to the team's collective efforts in helping our clients create customers for life. To be recognised as the leaders for the whole of APAC was no easy feat, we faced some tough competition. We’re honoured that the judges recognise the value and depth of expertise that Customology has to offer brands looking to keep and grow their customers.”

The judges stated “in what proved to be a toughly fought category with at least four very strong contenders, Customology won because it showed clarity of analytics and proved it was engendering loyalty in a tough area.”

In addition,Customology GM, Michael Barnard was also recognised in the ‘30 under 40 Loyalty Royalty’ category. The Loyalty Magazine Awards describes the 30 under 40 as a celebration of the incredible talent emerging and flourishing in the industry. Adding that these people are the lifeblood of the loyalty industry and truly deserve the title of Loyalty Royalty.

Michael Barnard has over 18 years of experience in loyalty, human centred design (CX/UX), marketing and customer insights. Michael has helped a number of leading brands create ‘customers for life’ including: Suncorp, Flight Centre, Telstra, Youi, Bridgestone, Youfoodz and Mantra Group to name a few. He is a regular keynote speaker at leading industry events across Australia.

To learn more about the awards please visit the Loyalty Magazine Awards website.

About Customology
Customology is an end-to-end customer lifecycle management agency. They specialise in creating customers for life, helping brands grow by understanding their customers and keep them coming back. Customology transforms transactions into unique customers, identifying customer growth opportunities, activating the path to repurchase and influencing the right customer behaviours to ultimately drive repeat sales.

Lynsey McGregor
Marketing Manager, Customology
07 3902 7700