In the US, more than US$10.7 billion has been spent online during the 2007 holiday shopping season so far, marking a 17% gain over the same period in 2006, according to the latest online shopping figures from comScore.
Cyber Monday itself (the Monday after Thanksgiving) saw online spending of some US$733 million, representing a 21% increase over 2006 and an 84% increase over average daily online spending during the preceding four weeks.
New record, for not for long
"Cyber Monday is an important day during the online holiday shopping season, representing the first significant spike in online holiday spending activity," explained comScore's chairman, Gian Fulgoni. "Cyber Monday once again set a record with US$733 million in sales, the first time a single day of online retail spending has broken the US$700 million threshold."
Fulgoni also predicted that, while the new record has made Cyber Monday 2007 the heaviest online shopping day on record so far, a number of individual shopping days during the coming weeks are also likely to break the record again, with some potentially exceeding sales of US$800 million.
The company's other main findings for Cyber Monday 2007 included:
- The number of online buyers was up 38% compared to Cyber Monday 2006, while the average amount spent per buyer was down 12%. This decline in individual spending may be due to two factors: deeper and broader price discounts offered by online merchants this year, and the fact that "new Cyber Monday buyers" tended to spend less online than returning veteran buyers.
- 6% of internet users on Cyber Monday made an online purchase.
- 44% of internet users on Cyber Monday shopped online (i.e. visited an online retail site or used a comparison shopping engine).
- 60% of the total spent online on Cyber Monday originated from consumers' work computers, with the remainder coming from home or university computers.
- Perhaps not surprisingly, Amazon's web sites served the most visitors on Cyber Monday 2007, up 26% compared to Cyber Monday 2006, and up 50% compared to the average daily number of visitors during the preceding four weeks.
- Six out of the top ten retail sites saw their visitors more than double compared to their daily average over the four weeks preceding Cyber Monday.