Data and Privacy

Don’t Want Your Pictures Used? FotoWare Launches Image Consent Management App To Meet Growing Data Privacy Requirements

FotoWare has recently announced the world's first Image Consent Management application.
Image Courtesy of FotoWare

Consent changes can be made easily by individuals via app or email

New consent information linked immediately to all digital assets

24 May 2021 — Digital asset management (DAM) provider FotoWare has announced a world first as it launches the FotoWare Consent Management feature for browsers and mobile apps. It enables recording of usage rights and consent at the time of image capture, while intelligently finding any related images and assigning the same consents.

With a growing emphasis on data privacy since the rollout of GDPR and other regulations worldwide, including the California Privacy Right Act (CPRA), with the new FotoWare feature, organisations can comply easily by automating and simplifying the collection, storage and retrieval of precise image consent information.

With FotoWare’s new mobile app, collection and administration of consent on the go has never been easier. Obtaining valid consent is often a challenge, requiring evidence including who, when, what and how.

As the first company to offer consent management integrated into an enterprise-level DAM solution, FotoWare ensures that digital assets are only used with the full consent of the subject. This frees up time for content creators and managers who know that they can quickly review, and refresh consents if usage changes.

Uniquely FotoWare’s Consent Management offers mobile and e-mail based signature collection, and searching and filtering media based on consent status. Other innovative features of FotoWare Consent Management include:

Gain consent once, apply it everywhere automatically through AI power – FotoWare’s technology will search for the employee’s image using facial recognition AI and ensure that all existing and new images in its Digital Asset Management platform are tagged with the same permissions. For instance, a returning employee may consent to his/her images being used on the intranet but not on social media or for press. Once a consent form signature has been received, FotoWare will use the latest image to automatically identify relevant assets containing the signee, and link them to the submitted form and consent status.

Power of consent in an individual’s hands – image subjects can update and manage permissions attached to each image and video they are in. This can be done through the app or via email.

Filtering based on consent status – this enables the creation of filtered views for specific user groups based on consent status. For example, while a DAM administrator can view all assets, a marketing employee would only be able to see assets where consent has been given by all identified persons.

The new feature is suitable for any organisation dealing with and managing digital assets (primarily photos or videos containing people). Asset managers, photographers, marketing/communications, HR, and the subject of the image/video will benefit, as obtaining and administrating consent for image use has in large part been done manually on systems that are not specifically developed for this purpose, and often in spreadsheets.

An example of the image consent in use is the San Fransisco Ballet which had to gather image approvals from both the artistic department and the dancers manually. By manually printing photos and taking them to stakeholders for approval, the process was not only time-consuming but also made it difficult for dancers and the artistic department to properly view the details of the photos. It also meant there was no clear documentation trail to show what had been approved and when, or by who.

With FotoWare, the San Fransisco Ballet was able to automate and speed up its approval processes through DAM. After a performance, relevant dancers are informed via app or email that the company would like to use specific images, and the dancer simply provides permissions which are then added to the dancers’ files.

Janniche Moe, Product Director, at FotoWare explains, “FotoWare is already widely used to manage all types of media files. With privacy regulations, we saw the need to give our customers tools to effectively handle consent and ensure compliance.  

“Privacy regulations are being introduced in more countries using GDPR as a template, so this is only the beginning of our long-term commitment to a comprehensive solution for consent management. With Consent Management in the FotoWare Mobile app, collecting, providing, and administrating consent can easily be done by anyone, regardless of skill level or location. Therefore, we have focused on ensuring ease-of-use and accessibility on mobile devices.” 

Head of Marketing at FotoWare Bettina Berntsen adds: “For marketers, consent management can, for example, provide extra value related to the use of images in – amongst other things – social media. By being able to easily filter out approved images, we save an enormous amount of time.

“Being automatically notified that, for example, consent has been withdrawn, means that marketers can feel more confident that they are operating in accordance with the GDPR, and that they can easily make updates in channels that comply with the regulations. Our clients have already been able to use this for a long time in relation to image licensing, and to now be able to use the same workflow for consent is fantastic.” 


Available from May, the new feature will ensure that employees can manage consents in the cloud, on-premise and via their mobile device.

Read FotoWare’s GDPR checklist for images here: https://www.fotoware.com/gdpr-checklist-for-images

Ranbir Sahota | T: +44 121 242 8048 | M: +44 781 509 0036 | ranbir@vitispr.com | skype: ranbirsahota | www.vitispr.com

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