The subject of Data Privacy is on all marketer's minds these days, or at least it should be. The ubiquity of search, the explosion of social media channels, and the adoption of mobile devices as the primary communication path for consumers to connect with brands meant the personal data for millions of consumers was increasingly available to marketers worldwide.
But the promise of access to information was soon followed by the fear of oversight. The "data-hijacking scandal" known as Cambridge Analytica alerted consumers to the possibility that the data practices of the social media giants (and others) had gone too far.
Regulatory agencies around the world were already working on new statutes to regulate the collection and protection of consumer personal data. After being in effect in EU markets for over a year, GDPR (General Data Protection Regulation) became effective in the UK as of May 2018. In July 2020, CCPA (California Consumer Privacy Act) took effect in California.
This interview with Richard Dutton, Co-Founder of ELIAS Partnership, a UK based consultancy focused on these matters, covers the developing landscape of Data Rights and Data Privacy, and addresses recently filed claims by the Australian government against Google. Richard is knowledgeable and entertaining, and one of the many reasons why we are delighted to collaborate with ELIAS Partnership to lead a monthly series of video and podcast discussions talking about all aspects of Data Privacy and Consumer Data Rights.
This new series, Inside Data Privacy, will be something of value to watch for everyone who uses customer data in marketing campaigns and to build higher engagement, trust, and loyalty with customers.
Isn't that all of us?
Enjoy the interview here and look for an announcement of future episodes next week.
Timestamps:
- 1:55 – Data in a loyalty world
- 6:00 – TikTok and Google
- 9:30 – Evolution of terms & conditions
- 13:35 - Contact tracing
- 16:35 – The focus of Elias Partnership
- 21:20 – New data and privacy series coming to Wise Marketer
