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Data, Identity and Activation: The Winning Trifecta to Optimize Channels, Build Loyalty and Drive Revenue

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By: Wise Marketer Staff |

Posted on November 28, 2023

CRMC Webinar Series returns with Wingstop and Epsilon

You might be surprised by this, but did you know that today’s consumers interact with brands across a mix of 20+ channels, on average? The result is that many companies serve countless messages across multiple channels but often overlook channel management and optimization. This can lead to ad waste, bad customer experiences and low ROI – not to mention inefficient application and use of marketing budgets.

This webinar features Wingstop and Epsilon and addresses how brands can improve their marketing efficiency as they grow customer lifetime value. If you get excited about the prospect of creating “personalization at scale”, delivering “hyper-relevance” to your customers, and gaining a deep understanding of your customer through building an “identity graph”, you’ll be glad that you listened in on this conversation between Matt Warren, VP of Media and Digital Marketing Strategy at Wingstop and Jon Adamo, VP & Client Partner, Epsilon.

The webinar is part of the CRMC Webinar Series and is titled Data, Identity and Activation: The winning trifecta to optimize channels, build loyalty and drive revenue.

Wingstop is a fast casual restaurant that operates over 2,000 locations today. The business self describes on its website by saying “We're not in the wing business. We're in the flavor business” and it’s been their mission to serve the world outstanding flavor since its founding in Garland, Texas in 1994.

Time stamps for the time-starved

  • Intro
  • The conversation starts – 4:40
  • Q&A – 25:27
  • Wrap Up – 36:18