Datacard updates gift and loyalty card systems

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By: Wise Marketer Staff |

Posted on November 15, 2006

Datacard updates gift and loyalty card systems

The ID and card personalisation firm Datacard Group has been demonstrating its latest suite of technologies for card printing, personalisation, attaching and packaging at the Cartes 2006 trade show, including innovations in gift cards, loyalty cards, and scratch cards.

The new systems operate either separately or inline. When operating inline they combine personalisation and packaging processes to simultaneously personalise cards and forms in a single pass - a time and cost saving option for mass loyalty or membership card issuers.

Technologies acquired The new offerings follow the company's recent acquisition of Card Personalisation Systems Technology (CPST) and Ga-Vehren Engineering. However, the MJ7500 system and the Ga-Vehren Attacher systems are being sold and supported globally under the Datacard brand.

Getting personal, quickly The MJ7500 system is designed for personalising cards at high speeds. With UV-curable, Drop-on-Demand (DoD) inkjet printing, the system produces cards at up to 30,000 cards per hour (for cards with bar codes) or 60,000 per hour for PIN and scratch-off applications. This, the company says, makes the production unit ideal for ideal the gift, loyalty, and scratch-off telecom card markets.

Attaching cards The attacher systems offer more than 20 product attaching and finishing options, and were designed for markets such as gift cards, telecom cards, loyalty cards, financial cards, commercial printing, binderies and direct mail houses.

The attacher systems can also include a DoD inkjet head to allow personalisation of both the card and the form in one pass. This, of course, leads to better positional accuracy of the form's text and the card's personalisation.

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