Dell rolls out more kiosks for hands-on buying

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By: Wise Marketer Staff |

Posted on October 26, 2002

Dell rolls out more kiosks for hands-on buying

US-based computer manufacturer, Dell, is extending its multimedia sales kiosk programme, adding 50 kiosks throughout 12 regions in the US. The kiosks demonstrate and sell Dell's notebooks and desktop computers, as well as a range of monitors, digital cameras, printers, software and service options.

The company launched the kiosk programme in July 2002, starting with 21 centres in 7 regions of the US. "Customers have responded extremely well to the kiosks, and the chance to experience products before purchase, while still enjoying the benefits of buying direct," said Michael George, vice president of marketing for Dell's US consumer business.

Dell representatives are available at the kiosks to answer questions about the latest technology, new entertainment applications, system set-up options and purchasing programmes. They also will work with customers to configure systems that meet their specific needs. Orders are placed on location, and delivered direct to the customers' home.

The new kiosks will be rolled out in twelve new regions including San Antonio, Las Vegas, Nashville TN, Charlotte NC, Portland OR, and Louisville KY. A full list of sites where kiosks can be found is being made available on the firm's web site.

Big business... again According to third-quarter estimates by International Data Corporation, Dell has regained its top ranking in terms of global computing market share. The company previously held the top position for five consecutive quarters but lost the position in the second quarter of 2002.

"We're proud of the rate at which we're winning new customers, and retaining and expanding our business with existing ones," explained Dell CEO, Michael Dell.

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