Details of the Templeton Loyalty Marketing Workshop
At the end of June the UK's annual Loyalty Marketing Workshop at Templeton College, Oxford will open its doors once again to generate new insights into loyalty marketing and how major loyalty programmes are progressing and being created in highly competitive marketplaces.
The Loyalty Marketing Workshop (see summaries from 2005 and 2004), led again this year by Dr Richard Cuthbertson, aims to provide the understanding necessary to build customer relationships and loyalty with cost-effective, well-designed programmes that help achieve delegates' organisational goals, as well as increasing the loyalty of their best customers.
Directors and senior managers with customer relationship responsibilities - from retailers, customer service, and other retail-related businesses - can expect to explore the latest thinking in customer relationship management.
More personal According to Dr Cuthbertson, "The workshop's deliberately small-scale approach encourages participation with global experts and individual learning throughout the workshop."
A number of subject briefings will examine the key aspects of developing customer loyalty through the use of customer data, from strategic marketing, financial, operational, and future perspectives.
Expert tuition Experts presenting and instructing at the workshop include loyalty marketing guru Brian Woolf, and case studies provide practitioner views including:
- Dunnhumby The force providing relevance marketing and much more for global clients, such as Tesco in the UK and Kroger in the US;
- Loyalty Management Group (LMG) The group behind the Nectar collation programme, which includes American Express, BP, Debenhams and Sainsbury's, among many others;
- CM4P An independent strategic consulting services company that deals with loyalty marketing and customer management programmes.
Delegate loyalty report offer Confirmed attendees are also being offered a significant discount on The Loyalty Guide Volume II, The Wise Marketer's new 950-page edition of the report that covers every aspect of customer loyalty, worldwide (to be published early in May 2006).
This Oxford-based workshop takes place over three days and is fully residential. Participants are expected to arrive in the afternoon of 28th June 2006. For more information, call Doreen Hirons on +44 1865 422738 or visit the event's web site.
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