- Registered SIXT customers can access the Dezerved marketplace platform for free and receive complementary credits to access exclusive content, insights and offers with a range of luxury brands
- Later in 2021, SIXT will release premium offers to Dezerved’s high value community members
Pullach / London, 2 September 2021 — Members-only platform Dezerved has partnered with international mobility provider SIXT to offer SIXT customers special access where they will find unique insights and special offers with luxury consumer brands.
Through the new partnership, customers of SIXT can access the Dezerved platform for free and, upon registering, receive 5,000 complementary credits which can be used to unlock special ‘cash plus points’ offers reserved only for signed-up Dezerved members. The brands and offers featured on the platform are refreshed monthly although previous partnerships have included offers from the likes of Laurent Perrier, Omega, Bang & Olufsen, and Shangri-La hotels.
Launched in March 2021 by the team behind Loylogic, the world’s leading innovator and creator of points experiences, Dezerved provides SIXT with a new way to communicate, engage, and add value to their community’s lifestyle by connecting these loyal customers directly with exclusive content, products, and experiences, from the world’s most desirable brands. Currently available for registered SIXT customers in the UK and Germany, Dezerved will be made available to customers in other markets later this year.
SIXT is also set to release exclusive offers on the Dezerved platform later in 2021, with Dezerved members set to enjoy the premium service SIXT is well-known for. And, as part of Dezerved’s network of consumer brands, SIXT will have access to Dezerved’s closed community of affluent members eager to unlock exclusive offers and carefully curated experiences.
Dominic Hofer, CEO of Dezerved and Loylogic: “We are proud to partner with SIXT and help deliver a new channel for engaging with their loyal customer base. We’re also looking forward to partnering with this global brand as a merchant, and together we will look to curate bespoke, exciting, and unexpected offers designed to delight customers in our exclusive, global community.”
Vinzenz Pflanz, President Corporate Sales at SIXT: “Our focus at SIXT is on providing excellent service and putting our customers at the centre of our actions. Partnering with Dezerved provides another way for us to engage, reward and deliver real value to our loyal customers. We are also very excited to expand our partnership in the coming months and connect with Dezerved’s community of shoppers. Strong partnerships like this enable us to drive our digitalisation and internationalisation strategy and expand our customer base.”
Dezerved is a subsidiary of Swiss-based Loylogic Holdings, a global innovator in points commerce. Through our Pointshub, Pointspay and Dezerved solutions, we empower loyalty programs with deep insights and maximized economics, and offer their members more choices to collect and redeem points online, in-app and in-store. Our industry-leading rewards marketplace integrates content partners, online shops and brands worldwide to give members and their loyalty currencies access to millions of products and services. Founded in 2005 and headquartered in Zurich, Loylogic operates across the globe as the trusted partner of the most visionary loyalty programs.
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through one single app, which also integrates the services of its renowned mobility partners. SIXT has a presence in around 110 countries around the globe. The company is characterized by consistent customer orientation and excellent customer experience, a living culture of innovation with strong technological expertise, the high share of premium vehicles in its fleet and an attractive price-performance ratio. The Sixt Group doubled its revenue since 2009 and generated revenues of EUR 3.31 billion in 2019 and is ranked as one of the most profitable mobility companies in the world. In 2020, SIXT generated consolidated revenues of EUR 1.53 billion despite travel and outbound restrictions due to the COVID 19 pandemic and reported a positive consolidated net income of EUR 2 million after cost savings of approximately EUR 600 million among others. Sixt SE is the parent company of the Group and has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).
Isabella Iacovone, firstlight group
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