Do consumers care about self check-out?

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By: Wise Marketer Staff |

Posted on December 7, 2003

Self check-out lanes are getting mixed responses from consumers in the US, according to a survey by ACNielsen. Of the 61% of consumers who have used them, 32% agree that 'they are great', while 52% displayed indifference, saying 'they are okay', and 16% described them as 'frustrating'.

The ACNielsen Homescan consumer panel survey of 61,500 US households shows that usage of self check-out lanes is greatest among larger, higher income, younger, and more educated households: