Doubleday Book Club rewards members in its 75th year
In the USA, the Doubleday Book Club has celebrated its seventy-fifth birthday by introducing new club facilities and membership rewards including large discounts on best sellers, and special author interviews and video feeds.
The Doubleday Book Club (DBC), which began 75 years ago as the Dollar Book Club, continues to thrive in the increasingly competitive book-selling environment. Now, as the club approaches its first million members, The Wise Marketer was interested to find out about it's longest-standing member, who joined in 1959 and is still an active member. Another club member has purchased more than 900 books in their comparatively short membership since 1985, demonstrating distinct customer loyalty and satisfaction.
Prizes To reward club members and to celebrate the anniversary, the club is giving randomly selected members prizes each month, ending with a grand prize of a diamond pendant-and-earrings set from Reeds.com, valued at US$4,395.
Relevant According to Sharon Fantera, DBC's Editor-in-Chief, the club's continuing success despite the major trend of online book-buying at superstores such as Amazon, is that the club has been kept relevant to its members at all times. As Fantera explained, "Long before they were household names, Doubleday Book Club offered books by then-unknowns such as Nicholas Sparks, Nora Roberts, and even J.K. Rowling of 'Harry Potter' fame."
The club makes an ongoing effort to discover and showcase authors, and to discover new talent that could become mainstream later on. Some of the authors showcased by DBC before they became household names are Danielle Steel, Mary Higgins Clark, Barbara Delinsky, Sandra Brown, Nora Roberts, LaVyrle Spencer, Iris Johansen, Catherine Coulter Harlan Coben and Tami Hoag. Other bestselling authors currently carried by DBC are Dan Brown, Patricia Cornwell, James Patterson, John Grisham, Dean Koontz, Kathleen E. Woodiwiss, Barbara Taylor Bradford and Sidney Sheldon.
Online catalogue Among the new features developed for the 75th anniversary is a online catalogue, through which members can view the actual club print titles. Although this does not replace the printed catalogues sent to club members by mail, it provides quicker and easier access for those who prefer to browse with mouse, screen and keyboard.
According to Fantera, the three main benefits Doubleday Book Club offers its members are low prices (discounted up to 60% off publisher's edition prices), home delivery, and editorial pre-selection.