Dragonair and DBS Bank launch FFP Visa card

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By: Wise Marketer Staff |

Posted on March 17, 2006

Dragonair and DBS Bank launch FFP Visa card

The Hong Kong airline Dragonair and DBS Bank have recently announced the launch of a loyalty rewards credit card - the 'Dragonair Visa' - which rewards cardholders with Dragon Points that can be redeemed for award travel on Dragonair.

The card's launch campaign offers successful applicants a chance to win a 'Private Sky Party', which will be a private flight on a Dragonair aircraft to Bangkok for themselves and a group of their friends, including two nights' accommodation at a five-star hotel for the entire party.

Earning points Cardholders earn 1 Dragon Point for every HK$1 (approx. US$0.13) spent using the Dragonair Visa card, and 10 Dragon Points per HK$1 spent with a variety of participating restaurants in Hong Kong, Shanghai and Beijing.

Extra points are also awarded for buying flights on Dragonair, and for spending on the card in foreign countries. In fact, the airline is so keen to promote card usage abroad that members can nominate a 'Dragon Currency' to earn 20% more points for all card spending in that foreign currency. Ten currencies are currently available as options (including Renminbi, Yen, Baht, and of course US Dollars).

Members of the airline's The Elite loyalty programme also earn additional Dragon Points at various multiples depending on their membership tier.

Redeeming points Points can then be redeemed for free Dragonair tickets. For example, 90,000 points is enough for a roundtrip ticket to Taipei - equal to HK$9,000 (approx. US$1160) spent at partnering restaurants. Dragon Points can also be used for other benefits, such as travel packages with Dragonair, ticket class upgrades, and Airport Express round-trip tickets, among others.

Cardholders also benefit from special discounts and offers at more than 450 partner restaurants and retailers in Hong Kong.

Eligibility Consumers with an annual income of at least HK$150,000 are eligible to apply for the card. However, there is no annual fee for the Dragonair Visa card, which is available in Gold and Platinum versions.

According to Sunny Cheung, head of consumer banking for DBS Bank (Hong Kong), "Today's travellers in Asia are very savvy individuals. They are the main driver of growth in the luxury goods market. Many of them are well-travelled and have sophisticated taste in cuisine, fashion and holiday destinations."

For additional information: ·  Visit Dragonair at http://www.dragonair.com ·  Visit DBS Bank at http://www.dbs.com