Duck Donuts introduced QuackChat, a new SMS rewards program this week. The program, created in partnership with Vibes, is a seamless channel for Duck Donuts to sprinkle exclusive offers and new flavors directly to registered mobile devices. Upon registering for QuackChat, guests will receive a complimentary donut of their choice with purchase.
Here is the full text of the official press release:
Duck Donuts® Partners with Vibes to Launch QuackChat, a New SMS & Mobile Wallet Rewards Program
Initial Results Showcase Strong Adoption Rate with More Than 40,000 Subscribers
MECHANICSBURG, PA (April 10, 2024) – Duck Donuts, known for serving Warm, Delicious and Made-to-Order!® donuts, is delighted to announce its groundbreaking partnership with Vibes, the intelligent mobile engagement platform, to introduce QuackChat, an innovative SMS rewards program designed to enhance engagement and communication with its valued guests.
QuackChat represents an exciting step forward in guest interaction, offering a seamless channel for Duck Donuts to sprinkle exclusive offers, new flavors and the latest happenings directly to registered mobile devices. Through this program, guests can opt-in to receive alerts about new flavors, special promotions, and delightful surprises, while also gaining access to offers that can be effortlessly saved to their mobile wallet for easy redemption.
“At Duck Donuts, we're committed to creating exceptional experiences for our guests not only through our in-store experience but digitally as well,” said Betsy Hamm, Duck Donuts CEO. “Our partnership with Vibes and the launch of QuackChat rounds out the robust communication and marketing strategy we use to strengthen connections and keep our valued guests informed.”
Upon registering for QuackChat, guests will receive an irresistible welcome gift: a complimentary donut of their choice with purchase, as a token of appreciation for joining the Duck Donuts community. Available on all mobile carriers, guests can text DOZEN to 50282 to join. A welcome offer for a free donut will be sent to each new subscriber the following day. Offers can be saved directly to the user’s Mobile Wallet for convenient use during register or kiosk checkout.
Mobile SMS engagement has proven to be a dynamic and effective tool for brands to connect with their audience. Studies have shown that SMS messages boast an astonishing 98% open rate within minutes of receipt, highlighting the unparalleled potential for direct and impactful communication with consumers. Since the launch of QuackChat in January 2024, more than 40,000 guests have subscribed and the brand is seeing a 13.4% click through rate.
“We’re delighted and frankly not surprised to see the initial success that Duck Donuts is having with the launch of QuackChat,” said Jack Philbin, Vibes CEO. “The combination of SMS, Mobile Wallet and made-to-order donuts is an incredible driver of foot traffic and engaged guests. We can’t wait to see where Duck Donuts takes the program next.”
Mobile Terms: Carrier messages & data rates may apply. Recurring automated marketing messages will be sent from Duck Donuts QuackChat to the number provided. Text HELP to 50282 for help. Text STOP to 50282 to opt-out. No purchase necessary. View full terms and privacy policy at https://www.duckdonuts.com/privacy-policy/
ABOUT VIBES
Vibes creates personal, revenue-driving and long-term mobile engagement between consumers and the brands they love. Industry leaders use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using a data-rich and API-packed platform that beautifully optimizes and unifies their SMS, MMS and Mobile Wallet campaigns.
ABOUT DUCK DONUTS
Duck Donuts opened its first locations in 2007 in the beach resort towns of Duck and Kitty Hawk, North Carolina with the intention to create an oasis for vacationers to enjoy warm, delicious, made-to-order donuts. Headquartered in Mechanicsburg, Pennsylvania, the company began franchising in 2013, and prides itself on sprinkling happiness to its guests through its unique in-store experience, exceptional guest service and a duckzillion donut combinations. As one of the fastest-growing donut franchise companies, Duck Donuts has more than 150 locally owned and operated shops across 25 states and three international locations in Bangkok, Thailand; Burlington, Ontario; Edmonton, Alberta; Cairo, Egypt; Lahore, Pakistan; and Doha, Qatar. For more information, visit www.duckdonuts.com.
