eBay and Points.com strengthen partnership
eBay Inc. has further strengthened its loyalty programme relationship with Points International - the operator of the Points.com loyalty points exchange. Points.com is now the primary vehicle for all airline, hotel, and major online loyalty programme partners wanting to trade with eBay's 'Anything Points' programme.
In conjunction with The Points Exchange becoming the primary trading vehicle for the online auction site's Anything Points loyalty programme, the updated agreement has two other benefits:
- When users sign up to become an Anything Points member, they are now to be given the option to also become a Points.com member, and will receive their first points exchange free.
- Points.com and eBay will also award a 2,100 Anything Points bonus (worth US$21) to eBay users who purchase a PointsPlus points-trading membership from Points.com. The PointsPlus membership, which costs US$19.95 per year, offers unlimited exchanges (which normally cost US$5.95 each, plus any applicable taxes). This promotion will be marketed to eBay members through both the Anything Points website and Points.com.
Points International and eBay have also agreed to extend the term of their original Points Exchange agreement, set up in August 2003, until December 2005.
Of course, Points International and eBay are already friends, technologically speaking. In November 2003, Points International also developed the eBay Offer Manager Tool - a custom application that allows eBay sellers to issue Anything Points to buyers who purchase their items through eBay.