eBucks launches user-designed web site
The South African financial sector loyalty programme eBucks has begun the phased roll-out of its new web site, which used end-user feedback as a focal point of the design process.
The new website is being launched in phases in order to achieve a smooth transition. For a week, the old site will still be fully operational, allowing users to familiarise themselves with and navigate through the workings of the new site or still use the old site. Members are invited to share their opinions and views on the site through a 'feedback' banner or to call eBucks' call centre.
User-friendliness is key According to eBucks' CEO, Lezanne Human, "We have used the input received via our previous Web site and call centre as the guiding principle behind the site's new look and feel. Essentially, we have adhered to the principle that user-friendliness is what will make any site a success."
eBucks was launched in October 2000 and partners now include FNB, WesBank, RMB Private Bank, Momentum Multiply, Arthur Kaplan Jewellers, Look and Listen, Gardenshop, SpecSavers, kalahari.net and Golfers Club.
Best in sector The programme won the 'Best Rewards programme in the Financial Services Sector' award in the recent World Wide Worx Survey of South African loyalty and rewards programmes, for the second year in a row.