eBucks to send South African woman into space

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By: Wise Marketer Staff |

Posted on December 7, 2005

eBucks to send South African woman into space

A South African woman has been drawn as the winner of a trip to the edge of space in the eBucks and First National Bank (FNB) 'Greatest Rewards on Earth' promotion.

The lucky lady will be one of the first 150 space tourists on the sub-orbital space aeroplanes expected to start service in two to three years time. As a result she will become part of a worldwide group of less than 500 people who have left the atmosphere and is thought to be likely to become the first South African woman ever to reach space.

The winner was randomly selected from ten finalists, based on a competition entry pool of some 2.5 million entries received during the three month promotional period.

Biggest campaign Lezanne Human, CEO for eBucks, said: "The Greatest Rewards on Earth competition has been the biggest campaign we have ever run, and to actually deliver on such an incredibly innovative idea is something eBucks and FNB can be proud of." And Michael Jordaan, CEO for FNB, added: "Our objective was to reward an ordinary South African with a truly out-of-this world experience."

But apart from the main prize, there were also seven runner-up prizes, such as: a Canon camera and photographic safari with wildlife photographer Richard du Toit; LG electronics products of the winner's choice from Makro; a five-star South African holiday courtesy of Avis; an international travel experience from kalahari.net; R10,000 worth of eyewear every year for ten years from Spec-Savers; a garden makeover from GardenShop; and a diamond and tanzanite neckpiece from Arthur Kaplan Jewellers.

The promotion was designed for eBucks and FNB by promotions company Spin Experience.

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