Elite flyer status comes easily at Frontier

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By: Wise Marketer Staff |

Posted on December 25, 2003

Elite flyer status comes easily at Frontier

The US-based Frontier Airlines, which operates out of Denver International Airport, Colorado, has launched its 'Quick Ascent' rewards programme, which allows 'elite' members of other airline's frequent flyer programmes to achieve elite ('Ascent') status in Frontier's own frequent flyer programme, EarlyReturns.

Normally, an EarlyReturns member would need to fly 15,000 miles to achieve Ascent status. The Quick Ascent programme removes that 15,000 mile barrier, allowing members to 'piggyback' their elite status from other airlines, and opening up elite programme benefits including:·  complimentary DirectTV service on Airbus flights;·  priority check-in and boarding;·  priority screening lines at most airports;·  preferred seating assignments online;·  exclusive offers from Frontier and its partners.

EarlyReturns programme members can earn a free ticket within the US upon reaching 15,000 miles and, until the end of February 2004, they can fly to Mexico for 15,000 miles as well (a ticket normally earned at 25,000 miles). There are no blackout dates for either US or Mexico award travel tickets.

Enrolment To enrol in the Quick Ascent programme, EarlyReturns members must e-mail Frontier a copy of any other airline 'elite status' frequent flyer statement along with their EarlyReturns number. A bonus of 1,500 miles is also awarded when registering for the programme online.

"We understand the value of repeat customers, and we welcome frequent flyers from all programmes across the industry to join EarlyReturns," commented Sean Menke, senior vice president of marketing for Frontier.

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