Ellipsis, ADMA partner with Loyalty Academy to bring Loyalty Marketing Education to Australia

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By: Wise Marketer Staff |

Posted on August 7, 2017

New Partnership to Equip Today's Marketers with the Skills Required to Compete in the 'Age of the Customer'.

3 August 2017

Australian marketers will soon have access to world-class retention and loyalty marketing knowledge through the revamp of ADMA’s signature loyalty and retention course. Loyalty and customer experience experts Ellipsis (ellipsisandco.com), have signed an exclusive licensing deal to bring The Loyalty Academy to the market via ADMA, with the first course starting in September 2017.

The refreshed course has been developed by the global loyalty experts at the Wise Marketer Group and Ellipsis and offers the world’s first formalised loyalty educational and training curriculum, direct to Australian marketers. The new course content will help the modern marketer navigate the increasingly complex world of customer experience, data, digital marketing, analytics and marketing technology.

Ellipsis Managing Partner, David Parsons says, “We are excited to work with ADMA to bring the Loyalty Academy curriculum to the market, providing Australian marketers with the best course content available, giving access to the latest thinking in retention and loyalty marketing by global and local experts."

According to Mike Capizzi, Dean of The Loyalty Academy, “having a forum like ADMA, and a partner like Ellipsis, will enable the Loyalty Academy to bring professional loyalty education and certification directly to the Australian marketplace.”

Australian marketers can learn:

  • The principles and best practices of retention and loyalty marketing to drive customer engagement
  • How current trends can and will impact your own strategy
  • The required elements and best practices of a successful loyalty marketing initiative
  • Best practices and proven models for designing the core of any retention and loyalty marketing effort: the customer value proposition
  • How consumers interact with loyalty programs across the variety of digital channels available
  • How to incorporate soft-benefit recognition elements—special access, special privilege, unique experiences
  • Fundamentals of customer segmentation and loyalty analytics
  • The link between reward redemption and customer value
  • Overview of the key financial considerations in planning and managing a retention initiative such as a loyalty program

Whether you’re just joining a loyalty team for the first time, or whether you’re looking to understand or refresh your retention and loyalty knowledge, the Retention and Loyalty Marketing Strategy course is for you.

All attendees of the ADMA course will receive their ADMA certification for completing the course and 10 credits towards their distinction as a Certified Loyalty Marketing Professional™ from the Academy.

Visit https://www.adma.com.au/iq/course/retention-marketing-strategy for more information.

Sydney Course: 20th September

Melbourne Course: 16th November




Ellipsis specialise in Customer Experience Management and Loyalty. We help our clients become customer centric, because we believe getting this right is crucial to creating value. We use a combination of consulting and best-in-class technology to deliver an exceptional end-to-end service. More information is available at http://www.ellipsisandco.com/



The Loyalty Academy, a product of the Wise Marketer Group, is the premiere global education and membership organisation for loyalty marketing practitioners.  The Loyalty Academy offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US. More information is available at https://loyaltyacademy.org



The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and is the largest marketing and advertising body in Australia.

ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing insight, ideas and innovation to advance responsive and enlightened marketing.

ADMA has over 600 corporate member organisations including major financial institutions,

telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies. More information is available at https://www.adma.com.au/


For more information, please contact:

Arlene Kohlenberg
Ellipsis & Company
Email: arlene.kohlenberg@ellipsisandco.com
Phone: 02 8024 5913