EMV card loyalty software for banks in Thailand

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By: Wise Marketer Staff |

Posted on May 1, 2004

EMV card loyalty software for banks in Thailand

Credit and debit card issuing banks in Thailand are being targeted by the French loyalty-based POS terminal and software supplier, Welcome Real-time, through a partnership with Loyalty Solutions Thailand, which is promoting Welcome's XLS software to add customer-centric features (such as loyalty programmes) to newly issued EMV cards.

Banks in Thailand have a mandate to migrate to the EMV (Europay/MasterCard/Visa) standard by the end of 2005. Accordingly, leading banks in Thailand are aggressively pursuing opportunities to improve returns on their EMV investment.

"By fully utilising the capabilities of the chip technology, the business case for EMV investment can be substantially improved," said Welcome's chairman, Aneace Haddad. "XLS unlocks the potential of that technology."

"XLS's one-to-one marketing and extensive promotional applications, online or offline, create a new weapon which has not existed until now," commented Peter Ainslie, president for Loyalty Solutions Thailand (LST). "XLS also integrates with our back office and online loyalty management product, Transactor. Its ability to communicate directly with customers and target promotions in real time creates a powerful tool for our clients."

Loyalty Solutions Thailand offers an end-to-end technology platform covering POS technologies and back-office tools that monitor and manage programmes in real-time, either online or offline. The core of the back-office system includes both loyalty and CRM programme management features.

Peter Ainslie added, "One of the key advantages of the partnership is the ability to offer banks real time loyalty and marketing solutions completely integrated with their payment technology. Banks can run programmes that are dynamic and can continually respond to changing market conditions and business priorities. Our adoption of XLS improves the ease with which Thai banks can tailor products and rewards to address individual customers' lifecycle preferences, as well as businesses commercial needs."

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