Paying with Points – “Tomorrow” Is Too Late

It doesn’t get more personal than payments. How customers choose to make purchases and pay for them reflects their behaviors, beliefs, and identities.

“Pay with Points” (PwP) is a format that, over the past few years, has marked a significant shift in the way customers interact with loyalty programs and payment options. PwP represents a convergence of reward systems and transactional processes, offering customers a novel and potentially appealing way to utilize their accumulated loyalty points directly at the point of sale.

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