Enhanced version of MarketExpert released
Valassis Relationship Marketing Systems has released an enhanced version of its CRM/loyalty card marketing software.
Valassis Relationship Marketing Systems (VRMS) has released MarketExpert XR 3.1, an enhanced version of its CRM/loyalty card marketing software. The new version's enhancements include a database that allows parent companies to access loyalty card data across multiple chain or division databases, e-mail features, additional searching, filtering and exporting capabilities. It also includes TargetExpert XR, an optional separately-licensed software extension that permits points and rewards programmes, sweepstakes, and personalised offers and messages in real time. VRMS markets its products and services to consumer package goods manufacturers and high transaction volume retailers.
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