eTail will include immersive retail pop-up shopping experiences for the first time.
NEW YORK, NEW YORK- JULY 23, 2024 - eTail Boston -- the premier event for e-commerce and digital marketing retail innovators, will take place from August 12 to 15, 2024, at the Boston Marriott Copley Place. This year’s conference promises to be the most impactful, with an agenda packed with thought-provoking presentations, dynamic panel discussions, and interactive roundtables designed to empower retail professionals to navigate the rapidly growing digital world.
eTail has invited three brands to create retail pop-ups in the exhibit hall for the first time. These pop-ups will allow attendees to experience the excitement of this unique, short-term, immersive shopping experience. The brands creating these pop-ups are Mignonne Gavigan (jewelry and accessories), MM Le Fleur (women’s clothing), and Zenni Optical.
This year’s speaker lineup includes 100+ leaders from Albertsons, Bombas, Chewy, Cotopaxi, Crocs, eBay, Fanatics, Harley Davidson, IKEA, Kendra Scott, Lancôme, Lego, Lowe’s, Mattel, quip, Revlon, Ring, State Bags, Supergoop, Victoria’s Secret, Warby Parker, Wayfair, YETI, Zappos, and many more.
In addition, an impressive group of retail and eCommerce reporters from publications including The Boston Globe, Chain Store Age, Glossy, Modern Retail, RetailWire, Vogue Business, and The Wall Street Journal will participate as moderators.
eTail Boston will feature a broad range of topics and include the following focused content tracks that can be explored on the agenda:
- Omnichannel Innovation and Operations
- AI in eCommerce & Future Tech
- Customer Experience/User Experience and Engagement
- Navigating Marketplaces and The Social Landscape
- Data, Analytics, and Performance Marketing
- Brand Building, Content Marketing & Creative
- C-Suite Retreat
- Women in ReTail
“The diversity of retailers, the range of topics discussed, and the various levels of experience and expertise make this event well worth your time,” said Kristin Schoenstein, eTail Chief of Staff. “I think there is something for everyone at eTail; attendees will walk away having learned something they can apply to their business, whether a start-up or established.”
In addition to insightful content, attendees can enjoy networking opportunities, including the eTail Summer Rave cocktail reception on Monday, August 12, at 5 p.m. and the eTail Yard House Party on Tuesday, August 13, at 5:30 p.m.
About eTail Boston
eTail Boston is a premier annual retail conference focused on eCommerce and digital marketing. Founded in 1999, it has served as a hub for retail leaders to gather, share insights, and discover actionable strategies for growth. With a legacy of fostering industry innovation and community, eTail offers a unique blend of educational content, networking opportunities, and exclusive experiences. The eTail Boston 2024 event will take place August 12-15, 2024, in Boston Marriott Copley Place, MA. For more information, etailboston.com.
Media contact:
Jodi Bart Holzband
Classic Bart PR + Communications
512-657-8297
jodi@classicbart.com
