Etihad Airways and Loylogic Extend Partnership on Loyalty Solutions

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By: Wise Marketer Staff |

Posted on November 8, 2021

4th November 2021: Today Loylogic, the global leader in loyalty and points commerce experiences announces a three-year partnership extension with Etihad Guest, the award-winning loyalty programme of Etihad Airways. 

Extending the long-term partnership between Etihad Guest and Loylogic on points solutions, Etihad Guest will continue to offer its 8 million global members access to Loylogic’s Pointspay and Reward Card solutions. 

Dominic Hofer, Founder and CEO of Loylogic commented

“As one of our flagship clients, we have enjoyed a strong and successful working relationship with Etihad over the years. The Etihad Guest rewards programme is one of the most established and impressive and we’re proud that our solutions will continue to support the growth ambitions of such an iconic global brand. Through our innovative Pointspay solution and Reward Card technology, we’re pleased to be able to keep on engaging and rewarding members, giving them the power of choice for their miles.” 

Kim Hardaker, Head of Loyalty & Partnerships at Etihad commented: 

“We’re always looking to evolve our loyalty programme offering in line with the changing needs and preferences of our members. Loylogic’s innovative solutions have supported us in doing that and enabled us to reimagine new ways for our members to be rewarded. We look forward to building on our existing relationship in the coming years to deliver even more ground-breaking benefits for our valued members.” 

Pointspay, Loylogic’s leading points payment solution, allows Etihad Guest members to afford more at checkout by unlocking the stored value of their miles. These miles can be spent in conjunction with cash with international Pointspay retailers such as SharafDG, The Entertainer, Mumzworld, Ferrari World, Warner Bros. World Abu Dhabi, Yas Waterworld and many more. 

Created by Loylogic, the Etihad Guest Reward Card allows members to convert Etihad Guest Miles into cash on their Reward Card, enabling them to spend their miles instantly, online and in-store, anywhere that Visa cards are accepted. 

For more information on the retailers partnered with Pointspay and Etihad Guest, click here.

To learn more about the Etihad Guest Rewards Card, click here.


For more information, please contact:
Harri Thomas +44 (0) 7714637265, harri.thomas@firstlightgroup.io  / loylogic@firstlightgroup.io
Annika Davidsone, annika.davidsone@loylogic.com

About Loylogic 

Swiss-based Loylogic Holdings is a global innovator in points commerce. Through our Pointshub, Pointspay and Dezerved solutions, we empower loyalty programs with deep insights and maximized economics, and offer their members more choices to collect and redeem points online, in-app and in-store. Founded in 2005 and headquartered in Zurich, Loylogic operates across the globe as the trusted partner of the most visionary loyalty programs.

Additional information, visit www.loylogic.com

About Etihad Guest

Since it was established in 2005, the Etihad Guest programme has been recognised with multiple industry awards and now counts more than 8 million members. The programme has grown beyond travel-based rewards to become a full lifestyle offering, with more than 150 partners on-the-ground including restaurants, hotels, car hire and retailers.

Additional information, visit www.etihadguest.com