Eurostar improves its loyalty programme

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By: Wise Marketer Staff |

Posted on September 9, 2005

Eurostar improves its loyalty programme

Eurostar, the high-speed train operator that links the UK, France and Belgium, has updated its 'Frequent Traveller' scheme by introducing a new system that allows members to accumulate points more quickly than before.

According to Joanna Ball, Eurostar's loyalty scheme manager, the changes the company has made to the programme will put frequent travellers ahead of the game in terms of earning points on European travel arrangements.

Earning points Points are now earned based on the price paid for the Eurostar ticket (rather than the type of ticket purchased, as it was until now). Points can also be earned on promotional fares and indirect journeys to Eurostar Connections destinations such as Lyon, Marseille, Nice, Amsterdam and Cologne.

Members only need to take 3 returns in the new Business Premier class to get enough points for a free return ticket in Standard class. Eurostar Frequent Traveller points are valid for up to 3 years from the date of earning.

Redeeming points Redeeming points has also been simplified. Members of the scheme's top tier, Eurostar Carte Blanche, can redeem points on Eurostar journeys up to 4 hours before departure (instead of 3 days). Likewise, Eurostar Frequent Traveller members on the lower earnings tier can redeem points up to 7 days in advance (instead of 14 days).

In line with the new earning points structure, joining the scheme is now also price-based. Travellers booking in the UK only need take one return (from £185) or two single tickets (from £92.50 each) to qualify. To maintain their membership, customers only need to take one trip at any fare in each one-year period.

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