Executive Interview with Jessica Zall, Founder & Fractional Chief Marketing Officer, Marathon Advisory
The concept of using Fractional Executives is intriguing to many organizations. Today we focus on one special element of the C-Suite, the Chief Marketing Officer.
In this executive interview we talk with Jessica Zall, a 3X CMO herself, about the role and value of a fractional CMO. Jessica is the Founder of Marathon Advisory, a fractional Chief Marketing Officer service for VC and PE backed tech and fintech companies. She specializes in developing and leading strategic, data-driven marketing initiatives that scale businesses throughout their growth phases.
With direct experience of being a “Serial CMO”, Jessica brings real-world, practical wisdom to this conversation that will help you make the right decisions to elevate brand awareness, drive measurable customer acquisition, mentor high-performing teams, and align marketing strategies with broader business goals to deliver sustainable growth.
This interview is part of the CMO Council / Wise Marketer interview series. The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network of more than 16,000 chief marketing executives in 10,000 companies across 120 countries. Membership requires demonstration of marketing expertise, a proven history of accomplishment, and leadership in marketing innovation and digital transformation.
We appreciate CMO Council for helping to arrange this interview and hope you enjoy the conversation!
Time Stamps for the Time-Starved:
1:14 – Introducing Jessica Zall
2:02 – The CMO Council and The Wise Marketer
2:43 – The Role and Value of a Fractional CMO
4:22 – Specific Use Cases for a Fractional CMO
5:28 – Fractional CMO’s in the VC & PE World
7:50 – The Fractional CMO Playbook
12:05 – Technology and the CMO
14:25 – Trends with Fractional CMO Adoption
19:00 – The Fractional CMO Model in Practice
25:20 How Do You Source a Fractional CMO?
27:43 – Wrap Up