eWorldRewards launches into US loyalty coalition
The US-based retailer eWorldMedia has launched its new 'eWorldRewards' shopper loyalty programme, and has begun by integrating the programme into Source's 'Score Rewards Network'.
eWorldMedia and Source have entered into two international marketing agreements which will allow each to benefit from the proprietary tools and technologies of the other. A major component of these agreements is Source granting to eWorldMedia a 20-year renewable Score licence in exchange for cash, use of intellectual properties, and other incentives.
eWorldMedia agents and their customers can now receive significant discounts and rebates by shopping through eWorldRewards' own participating merchants, as well as through participating Score merchants.
Consumers can earn their discounts and rebates by shopping online at any of eWorldMedia's worldwide sub-domain websites, or through point-of-purchase sales, allowing shoppers to visit many stores, restaurants and other merchants in person. eWorldMedia agents will also be able to build additional income streams by referring customers, merchants, or both to the eWorldRewards programme.
Source's goal for the new deal is to add and integrate the loyalty programmes and intellectual properties of various companies and non-profit organisations (e.g. affinity groups) from all over the world into its Score Network. According to Score, this reciprocal business model (whereby competitive companies join a common programme, co-op or network in order to expand their profits and increase their market exposure) has been successfully implemented and operated over the past five decades.