Executive Interview

Getting To Know The Loyalty People — An Interview With Tom Peace, Managing Director

You may not have heard about The Loyalty People (TLP), but you should. This organization is a networked strategic consultancy with a global reach. Based in the UK, it maintains a laser focus on Customer Loyalty, CRM, and Customer Engagement.

Through a partner network of over 70 professionals, TLP helps its clients to build innovative and differentiated loyalty strategies and can deliver anything from full program design to more focused projects. The networked group represents all the skills sets relevant to Customer Loyalty. Probably the greatest vertical focus is on retail, but members have worked across multiple verticals.

Tom Peace is Managing Director of The Loyalty People, and we are glad that he shared some time with The Wise Marketer to talk about the origins of TLP and its plans going forward. Tom is a highly acclaimed loyalty expert and commercial leader, with experience working at Collinson, Aimia, and others over the past 15 years. His experience touches on a wide range of sectors including financial services, retail, food and beverage, travel and FMCG. In the midst of all that, he is also a qualified Football coach!

The Loyalty People is technology agnostic and dedicated to helping clients choose the most suitable platforms and partners to meet objectives. You can learn more at their website and their LinkedIn page.

The Loyalty People recently affiliated with the Loyalty Academy™ (operated by Wise Marketer Group) to bring professional education to its network at discounted rates. The Loyalty Academy offers the world’s most formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes. Organizations seeking to induct new team members, upskill existing teams, and invest in the future of employees can leverage the Loyalty Academy’s market-leading loyalty training via modular and on-demand options. Visit here for more information.

This brief interview is a terrific way to understand the mission of The Loyalty People and to learn a bit about the UK loyalty market through Tom’s eyes. We are sure to bring him back again for a deeper conversation highlighting his market insights.

For now, enjoy this interview with Tom Peace, Managing Director, The Loyalty People.

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