Festive fun for the UK consumer: top five loyalty rewards

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By: Wise Marketer Staff |

Posted on December 21, 2006

Festive fun for the UK consumer: top five loyalty rewards

There are hundreds of special Christmas gifts that consumers are likely to be enjoying this holiday season, and they're doing it completely free of charge thanks to hard-earned loyalty points and miles, according to loyalty experts at ICLP, who have highlighted here a few of Britain's best redemption options.

According to Phil Seward, business solutions director for ICLP, the gifts highlighted here are all available from major stores, brands, and loyalty programmes. It's a win-win situation because the customer receives something for shopping regularly with the brand, and the brand can gain significant value and insight from behavioural and purchasing data.

Top five Christmas rewards for 2006 The top five rewards highlighted for 2006 include:

  1. Christmas turkey, using Nectar points at Sainsbury's A Bernard Matthews Large Golden Norfolk Frozen Basted Turkey (6.8 - 8.2kg) is available for £24.00. Remember that £2.50 is given for every 500 points earned, and 2 points are earned for each £1 spent on food in Sainsbury's, the 5,000 points needed for the turkey that feeds a family of 10 would require a spend of only £2,500 at Sainsbury's during the year (an average of around £48 a week - easily achievable for the average family).  
  2. Sony Bravia 26" LCD TV, using Sony Pulsebeats The Sony Bravia 26" LCD TV can be obtained by redeeming 137,000 Pulsebeats. Now, 1 Pulsebeat is earned for every £1 spent by the member (or additional cardholders) on their SonyCard. There are 4,000 bonus points awarded when for opening a card account, so a spend of £133,000 is needed to collect enough points to redeem for the LCD TV. However, triple points are awarded for any purchases on Sony products, so only £44,333 would be needed if all that's purchased is Sony-branded.  
  3. Kids' clothes for winter, with Amex Membership Rewards Members can donate their American Express Membership Rewards points to the Save The Children charity. Some 3,000 points buys a set of winter clothes for a child in kindergarten in Korea. For every £1 spent, 1 point is earned. This would mean spending £3,000 throughout the year using an American Express card to clothe a needy child.  
  4. A Virgin Galactic space trip, with Flying Club miles British businessman Alan Watts said that he was able to redeem 2,000,000 Flying Club miles for a ticket aboard a 2009 Virgin Galactic space flight. For the rest of us there is an initial ticket price of US$200,000 (for a two and a half hour flight aboard SpaceShipTwo, which will reach an altitude of over 360,000 feet while buckled safely in seats that recline flat after reaching suborbital space). The 2 million miles equates - for example - to buying 193 return full-fare economy trips from London to New York while holding Flying Club Gold membership.  
  5. Weekend break in Paris, with British Airways' BA Miles A return trip to Paris, France (from the UK) can be claimed for 9,000 BA Miles. Members earn 250 points for a paid, discounted, economy ticket when they hold a Silver Executive Club card, so would need to make 36 trips before collecting enough points to redeem for the romantic weekend getaway.

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