Fleet Farm Makes Shopping More Rewarding With New Fleet Rewards® Loyalty Program and Fleet Farm App

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By: Wise Marketer Staff |

Posted on May 5, 2021

APPLETON, WISCONSIN (May 3, 2021) — Fleet Farm, a Midwestern retailer providing high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities, today announced the launch of Fleet Rewards®, a new loyalty program and the debut of the first-ever Fleet Farm App.  

Fleet Rewards was created as a thank you for loyal Fleet Farm shoppers and as a way to attract new customers by rewarding them with two Rewards Points for every dollar spent. And, for the more than 200,000 members of the Fleet Rewards Credit Card program, points are doubled for every dollar spent on qualified purchases made online or in-store with a Fleet Rewards Credit Card.  

The new Fleet Farm App is fully integrated with the FleetFarm.com website and the Fleet Rewards program, making it a must-have for any on-the-go Fleet Farm fan. Users of the Fleet Farm App can automatically sign up for and manage their Fleet Rewards account. Search and shop for thousands of products: sporting goods, fishing and hunting gear, paint, tools, outdoor power equipment, grills, outdoor furniture, farm equipment, pet supplies, clothing, footwear, small appliances and more. Use the app to access weekly ads, seasonal catalogs and special deals, search items by barcode for product and pricing information, as well as plan the next trip to Fleet Farm with the app’s shopping list feature. Heading out of town? Skip the trip inside the store by selecting Outside Yard Pickup at checkout.  

“Fleet Rewards and the Fleet Farm App will deliver amazing value and a simplified shopping experience for Fleet Farm’s customers,” said Heath Ashenfelter, Executive Vice President of Fleet Farm. “The Fleet Farm App will provide a more personalized shopping experience for customers on the go. Plus, they will accumulate Fleet Rewards Points on purchases made on the Fleet Farm website, on the app and at the store.” 

With Fleet Rewards, members receive $5 in rewards for every 500 Rewards Points earned with an option to bank points to redeem bigger rewards in the future. Earn 10 Rewards Points daily for checking into Fleet Farm with the Fleet Farm App. Fleet Rewards perks include two free tire rotations per year and access to exclusive offers, events, sweepstakes, prizes, birthday and anniversary perks.  

Fleet Rewards and the Fleet Farm App will debut on April 30. Membership to Fleet Rewards program is free and no credit card is required to sign up. To enroll in Fleet Rewards, visit fleetfarm.com, download the Fleet Farm App on the Apple App Store or Android Google Play, call 877-633-7456 or ask a Fleet Farm store team member to enroll you. 

About Fleet Farm

Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys and food, plus services like gas, car wash and auto repair. Fleet Farm has 47 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit www.FleetFarm.com and https://www.facebook.com/fleetfarm.